Dubai, October 27–29, 2025 | Dubai World Trade Center
From October 27 to 29, 2025, Dubai once again becomes the beating heart of the international cosmetics industry with Beautyworld Middle East 2025, the largest Middle Eastern trade fair dedicated to beauty, hair, fragrances, and wellness, hosted at the Dubai World Trade Center.
With over 71,000 visitors, more than 2,000 exhibitors, and companies from 70+ countries, Beautyworld Middle East confirms its role as a global hub for beauty innovation—a strategic platform where vision, technology, and business opportunities converge.
Why Beautyworld Middle East is a key event for the cosmetics industry
Beautyworld Middle East is more than a trade show: it’s a global trend barometer and a powerful accelerator for business relationships, with a strong focus on the Middle East, North Africa, and India.
This is where you discover:
• emerging skincare and make-up trends
• advanced solutions for customized packaging
• raw materials and formulations designed for safety, quality, and performance
• flexible business models for startups and established brands alike
It’s the ideal environment for those looking to develop, scale, or internationalize their cosmetic brand.
Phitofarma Private Label Division at Beautyworld Middle East 2025
For Phitofarma Private Label Division, Beautyworld Middle East is a pivotal moment for dialogue and growth—three intense days of valuable meetings, strategic conversations, and new opportunities.Our presence is focused on strengthening existing partnerships and presenting our expertise as a strategic partner for the development of complete cosmetic lines, supporting brands at every stage of the journey.
A full-service partner for your beauty brand
At Beautyworld Middle East 2025, Phitofarma Private Label Division showcases its full-service approach, designed to meet the needs of brands of every size—from early-stage projects to international product lines.
Our areas of expertise include:
Skincare
Advanced formulations developed for efficacy, safety, and stability, aligned with global market requirements.
Make-up
High-performance, customizable solutions created in line with the latest color and texture trends.
Customized packaging
From concept development to material selection, ensuring packaging that reflects your brand positioning.
Turnkey solutions
From formulation and manufacturing to packaging, regulatory support, and a market-ready finished product.
A gateway to international markets
Taking part in Beautyworld Middle East means engaging with a highly qualified, international audience that values:
• certified quality
• regulatory compliance
• manufacturing reliability
• competitive time-to-market
These are the pillars of Phitofarma Private Label Division’s approach, making the fair the perfect setting to build strong, long-term partnerships.
Looking ahead
Beautyworld Middle East 2025 is not just another date on the calendar—it’s a concrete opportunity to shape the future of cosmetics, together with brands, distributors, and industry professionals.
If you’re planning to launch a new skincare or make-up line or expand your brand into international markets, Dubai is where the next chapter begins.
October 27–29, 2025 – Dubai World Trade Center
Phitofarma Private Label Division looks forward to meeting you and turning ideas into successful cosmetic products.